Technology application in tourism Sustainable development goals: A case study of Japanese-speaking tour guides

Abstract

The Covid-19 pandemic has been causing serious impacts on the Vietnamese economy and people's lives. However, it has also spurred businesses to convert to digitalization and smart tourism quickly. For the tourism industry, there have been many changes that have caused the market to be restructured. The e-commerce and tourism industries have been hit hard. This has made this seriously degraded economy an inevitable response to the change of market trends that require businesses to be able to adapt. It is expected to achieve and exceed 8/12 key targets for the year. Macro-economy continued to be maintained stably; inflation is under control, the consumer price index (CPI) in 9 months only increased by 1.82% on average, the whole year is estimated to increase below the level assigned by the National Assembly; major balances of the basic economy are secured. A recent survey by the Tourism Advisory Board conducted with Vnexpress Newspaper on the psychology and behavior of tourists during the Covid-19 period showed that up to 40% of tourists book tours directly, while 36% prefer booked through online platforms. The number of tour operators re-operating and licensing has increased again with 2,563 international tour operators, 1,060 domestic tour operators. Since the pandemic, 90% of accommodation establishments have reopened, reaching over 55% of room capacity on weekdays and over 95% on weekends, especially destinations with great attraction.