INVESTMENT BEHAVIOUR OF INDIVIDUAL INVESTORS IN CAPITAL MARKET

Abstract

This study examines the investor’s awareness level towards equity investment in capital market. The main objective of the study is to measure the impact of socio-economic factors on the investor’s choice of investment and to analyze the decision of the investors towards equity investment. The study is conducted in Coimbatore city of Tamil Nadu with a sample size of 100 respondents. The descriptive research design was adopted for the study and the primary data was collected through the schedule method. Which comprised of a structured questionnaire method and the sampling technique adopted was convenient for sampling technique. Data was analyzed and interpreted with the help of statistical tools like weighted average and regression. The study concluded that the investor’s socio-economic profile like educational qualification, occupation, income level and experience in capital markets are influencing factors in equity investment before they make decision for investment. However, the age factors are not influence the equity investment. At the same time, the individual investors are highly aware of rights equity investor, stock market operation, rules and regulations of SEBI, investors’ protection fund factors in equity investment.